Sterling Perfumes Industries LLC inaugurated ‘The World’s Largest Perfume Wall’ at their facility in DIP 2, Dubai, UAE. The wall is created to honour in commencement of the 25th year of Sterling in 2023 since its inception in 1998. The wall is studded with 2760  perfumes, all of which are unique and manufactured in-house by the ‘House of Sterling’. After an award-winning hat-trick in 2022 from three major entities in the industry in Q3 and Q4, Sterling is poised to break records this year as well. The wall marks an ode to the Fakhruddin legacy and Chairman – Mr Ali...

As scientist finds pleasant smell make the female and male face more attractive to each other. If a pleasant smell is present, it becomes more attractive for both genders.  Armaf perfume has the power to evoke feelings of love, happiness, peace, and energy. Your perfume is the first impression that you make when you are at parties, office weddings a date, and any get-together with friends and family. It is very important to get the right fragrance.  Armaf is a perfume manufacturer from the Middle East, which has been producing authentic and innovative fragrances for over a decade. If you...

James Craven, a Perfume expert once said, “Perfume is an artificial creation and a metropolitan art form. It was urbanized millennia ago as a devout object – a sacred fixture of the temple and the king’s court. Scents have always been at the center of things – at the heart of the posh, a luxury of those in command; ergo, the town and city dwellers.” Philosophically, Life is about experiences and a worthy fragrance sure gives you one. The intense encounters that relish your mind - the instant when a visitor enters an elevator or brushes past on the street,...

Summers are synonymous with sunshine and happiness. However, we cannot deny that it takes a certain level of endurance to survive the hot humid weather. It becomes quite a struggle to make sure you always smell good.Even the best perfumes can seem to just melt or disintegrate off the skin. So how can you make sure your smell good all day long?Firstly, pick your favorite Armaf scent. Suppose, you are a fan of the ever popular Club De Nuit Intense Men fragrance, understand the basic notes of the fragrance – Club De Nuit Intense Men is very robust with a...